Resume.

 

Jorge Ponce Betti.

Creative director & Film director.

 

Personal information:

45 years old. Married and father of Dante and Nina.

 

I’m a Creative Director and Film Director with a long career in top-level agencies in Argentina and Brazil and in production companies in Latin America, U.S. and Europe.

I’ve been creating and directing award-winning campaigns for Pepsico, Procter & Gamble, Renault and Netflix, among others. As a director I use my experience in both worlds bringing my background as a copywriter to make scripts grow along the production process, handling humor and acting with sensibility.

In 2019 I was selected in the top 5 best production directors by Adforum Europe.

My short film Immature was “Best Short Film and Best Screenplay” in Short & Sweet Hollywood Festival, Grand Prix in Rabat Film Festival and Gold Elephant in Short Film Breaks.

 

My ability to create and lead gives me a complete view of the business and processes.

Where I've worked:

1999 – 2002 Junior copywriter at Grey Argentina.

2002 – 2003 Senior copywriter at Turner TV

2003 – 2004 Senior copywriter at Del Campo Nazca Saatchi& Saatchi

2004 – 2005 Creative Director at McCann Erickson Argentina

2006 – 2008 Creative Director at Del Campo Nazca Saatchi & Saatchi

2008 – 2012 Creative Director at BBDO Argentina.

2012 – 2013 ECD at David São Paulo, Brazil.

2013 – 2015 Creative Director at Lew Lara/TBWA São Paulo, Brazil.

2015 – 2016 Film Director at Landia

2016 – 2022 Founder of Creative Container and represented Film Director in latin america by Winona Argentina/Chucky & Jason Brazil/ Central Films Colombia, Makina Films Bolivia, The Lab Paraguay and by Antonella Perillo in US and Europe

 

Clients I've worked with as Creative Director:

Procter & Gamble (Ariel, Pampers), Pepsico (7up, Pepsi, Paso de los Toros, Twister, H2O!, Gatorade,Twistos, Lays), Turner TV (I-sat, Space, Playboy) Chevrolet, Nissan, Toyota, Nike, Gancia, Sony, Vodafone, Burger King, Coca-Cola, Claro, Fiserv, Faber-Castell, Sadia, among others.

 

Clients I've worked with as Film Director:

Netflix, Movistar, BBVA, Brahma, Isenbeck, Guaraná Antárctica, Buscapina, Getnet, Buscapé, Consul, Tuenti, Chevrolet, Nissan, Sony, Coca-Cola, Renault, Tigo among others.

 

International experience

 

As creative:

Saatchi & Saatchi Viena for A1 client.

Saatchi & London for Numico.

Saatchi & Saatchi Amsterdam for Procter & Gamble: Pampers.

BBDO Barcelona for Lays.

I’ve lived in Brazil for 4 years working as ECD for David, leading global works for Coca-Cola and local projects for Burger King. I also worked leading Nissan as Creative Director at Lew Lara/TBWA Brazil. Nowadays I’m working as ACD at Africa Creative.

As a founder of Creative Container I’ve been working for Italy, Spain, US and many countries of latin America, with cultural understanding of each market.

You can visit my works as Creative Director in this site.

 

As Film Director:

I’ve shooted several commercials for Argentina, Brazil, Paraguay, Bolivia, Peru and Ecuador.

You can visit my works as Film Director in this link.

 

As teacher:

I also teached for more than 10 years at “Escuela Superior de creativos Publicitarios”, at “Brother” School in Buenos Aires, and “Miami AdSchool” in Brazil. I’ve been also leading several workshops for agencies in Argentina, Brazil, Paraguay, Colombia, Chile, Peru, Venezuela and Guatemala.

 

Most relevant work:

2005 – “Before and after” for Ariel with Powergel, Procter & Gamble. Silver at Clio and Cannes.

2005 -  “Look at Cancer from another angle” for Deutches Hospital, an art show that was declared as “National Interest”.

2007 –  “Stains” for Ariel, de Procter & Gamble. Gold and Silver at Cannes.  Silver at the London International Awards and Grand Prix at Ojo de Iberoamérica festival.

2007 – “Hope also spreads”, for Deutches Hospital, another artshow that was sponsored by the National Goverment. Gold at Clarín Awards and Gold at “Círculo de Creativos Argentinos”.

2008 – “United Neighbors” for BGH,  Gold at “Círculo de Creativos Argentinos”.

2009 –  “Improvising in a floor tile”, for Nike, and “One for each other” for Paso de los Toros.

2010 –  “Woodpecker” for Twistos, “Write the future” for Nike (local spot), Gold at Effies awards and “Butterflies in the stomach” (a webiserie for Granja del Sol).

2011 –  “Braids” for H2O! (Gold lion at Cannes), “Darts” for Twistos and “Pachamama” (the latin american mother nature version) for Twister.

2012 – “Behaviors”, for Twister and “Friend of a friend” for Gancia.

2013 – “Minifrisbee” for Coke and “Life’s line” for Faber - Castell.

From 2014 to 2022 as director: won at Cannes for “Football Religion” for the brasilian brand Foca Beer, and 2 lions and a Grand Clio for “Strange Broadcast” for “Stranger Things second season”, for AQKA and Netflix.

2023 – Amazon “Barrabrava” series campaign and Christmas "Present for my grandmother" commercial for Sadia.

 

Awards:

1 bronze, 2 silver and 2 gold lions at Cannes.

2 silver at Clio and a Grand Clio (for Stranger Broadcast, Netflix)

1 silver at London International Awards.

Print Grand Prix at “Ojo de Iberoamérica”.

Gold at Círculo de Creativos Argentinos.

1 silver at Wave and 2 silver at “El Sol”.

1 Grand Prix at Effie.

 

Languages:

Native Spanish

Fluent English

Fluent Portuguese (living and working in Brazil)

Fluent Italian (from an Italian family, studied since I was a child)